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Insights that<br />
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Business
Insights that
drive results

06/17/2009

Finally, A Better Headline Arrived In The Mail

The brief five-word headline almost got me! It is one of the best headlines I’ve seen in some time. For several years now I’ve been locked in a marketing battle with my friends from Comcast. They’ve provided my high-speed Internet service from day one . . . and I am a very satisfied customer. And…

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06/17/2009

People Read Their Mail

Last week, a client asked, “Can you give me an idea of how many people are reading the mail I send them?” I remembered some project research I did a few months ago that gave me an answer. Now I’ll pass it along to you. In 2007, the U.S. Postal Service did a consumer survey…

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06/16/2009

The Bank Branding Paradox

The other day it occurred to me that I’ve almost forgotten the name of my bank and the location of my branch.   What’s going on here?   At first it was the ATM outside my local bank branch.  I no longer had to go inside the branch to get cash from my checking account. …

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06/15/2009

Bring Back The Passbook!

Many years ago when I was a young saver, I had tangible proof of my savings account and the amount saved.  I could carry it with me or leave it safely at home.  I could keep it private or share the growing balance with my brother, sisters, parents, and grandma.  Boy, was I proud of…

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06/15/2009

Debit card use on the rise. Branding opportunity.

Visa recently reported the use of debit cards exceeded the use of credit cards for transactions for the first time in its recorded history. There are two factors at play. People are spending more of their own money instead of using credit, and the use of the debit cards over cash and checks is still…

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06/15/2009

Named for Johnson

In my post on June 3, I explained “halo copy” qualifies as advertising jargon. Today, I’d like to define another term that gives some marketers puzzled expressions when they hear it. The term is “Johnson Box” and it’s not the sort of box you pack with goods. A Johnson Box is typically used on the…

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06/12/2009

Will Women Become A GMAC Ally?

I’m always a bit suspicious when a company changes its name.  First, it doesn’t happen that often.  Second, it immediately makes me wonder why.  Did management finally realize they were using a poor name and have recently discovered a better one?  Or are they simply trying to escape the past . . . to remake…

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