Business<br />
Insights that<br />
drive results

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Business
Insights that
drive results

06/15/2009

Debit card use on the rise. Branding opportunity.

Visa recently reported the use of debit cards exceeded the use of credit cards for transactions for the first time in its recorded history. There are two factors at play. People are spending more of their own money instead of using credit, and the use of the debit cards over cash and checks is still…

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06/15/2009

Named for Johnson

In my post on June 3, I explained “halo copy” qualifies as advertising jargon. Today, I’d like to define another term that gives some marketers puzzled expressions when they hear it. The term is “Johnson Box” and it’s not the sort of box you pack with goods. A Johnson Box is typically used on the…

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06/12/2009

Will Women Become A GMAC Ally?

I’m always a bit suspicious when a company changes its name.  First, it doesn’t happen that often.  Second, it immediately makes me wonder why.  Did management finally realize they were using a poor name and have recently discovered a better one?  Or are they simply trying to escape the past . . . to remake…

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06/10/2009

The Peter Principle Revisited

I still remember the day in 1968 when the book by Dr. Laurence J. Peter and Raymond Hull hit the bookstores. Its unusual title and controversial subject matter were major news all over America. In his book, business management expert Dr. Peter presented the pitfalls of bureaucracies observed during his extensive research into businesses and…

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06/10/2009

Sales, Loss Leaders, & Financial Institutions

Do you buy anything on sale? Of course you do. Unless you shop the sales circulars like me (Hey, they make that?), you buy an item on sale because of the price. You like getting a good deal for your money. This morning, I heard a radio commercial for a bank that says it has…

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06/09/2009

If Only We’d Written A Better Headline

Several years ago while scanning my daily newspaper, I was stopped dead in my tracks.  “Our checking accounts are no joke” screamed the headline atop the credit union ad staring at me.  I was stunned.  Beneath the headline, my eyes landed on a large illustration of a joker . . . the kind you see…

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06/08/2009

What’s Your Line?

On my morning drive to work, I pass a State Farm agent’s office. There’s a new banner hanging from the eaves above the door that says, “We Sell Life & Health Insurance.” State Farm Insurance became known for its home and auto insurance policies and its advertising focused on the two product lines. Then a…

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