Business<br />
Insights that<br />
drive results

Blog

Business
Insights that
drive results

07/28/2009

Coincidence

Whether or not you believe in coincidences, I found what passes for one yesterday. I posted “It’s Only a Name. So What?” yesterday morning, where I wrote about naming your checking accounts appropriately. I recommended you never use the word “senior” with your 50+ checking account and added: “In fact, you’ll find knowledgeable marketers across…

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07/27/2009

The Emerging Internet Marketing Bubble

The problem with predictions is that they are most often wrong.   Part of the problem is that the people making the predictions are biased and generally pushing an agenda.  It may be something as benign as a forthcoming book or as malignant as attacking an existing business to promote a new business.   “Direct…

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07/27/2009

It’s Only a Name. So What?

“The name is Bond. James Bond.” Does your name get that much attention when you introduce yourself? Names are important to us. That’s true of product names, too. Let’s talk specifically about checking account names. Sometimes I think I’ve seen every possibility. Them someone surprises me. What’s most surprising isn’t the far-out choices where the…

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07/24/2009

Which E-Mail Marketing Message Would You Have Opened?

Yesterday, among the many e-mail marketing messages waiting patiently in my inbox, the following two caught my attention.  I found the first one extremely intriguing since I had to open it to discover what was being offered.  The “From” name was genius.   The second one caught my eye because paying only $1.99 for 500…

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07/23/2009

Free or You?

I was the guest speaker at a local community college marketing class a few years ago and I pulled the same trick I’ve tried on many of my co-workers. “What’s the most important word in direct marketing?” I asked. These students were pretty sharp. I saw eyes brighten, confident they knew. “Free,” answered a student…

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07/22/2009

“It’s All About Me, The Customer!”

(Editor’s Note: Even though you may not be in the business of training your employees, you more than likely know someone who is. If so, PLEASE PASS THIS ALONG! This is the first in what I hope to be an ongoing series of tips, helpful hints, and general thoughts that I have regarding the training…

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07/22/2009

Are You Afraid Of Offering A Guarantee?

If you want to dramatically improve response…offer prospects a guarantee!   I find it amazing that so few marketers include a guarantee in their newspaper and magazine ads and direct mail packages.   My belief is that most marketers are simply afraid to offer a guarantee.  Without any empirical evidence, they assume that offering a…

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