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09/28/2009

The Christmas Season Starts in January

No, my headline doesn’t refer to the date when retailers start pushing the next holiday sales, although I can understand why you might think so. Remember, merchants have to squeeze in Halloween promotions in March before the Christmas shopping push can truly begin. I was being nostalgic yesterday when the memory of the old Packers…

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09/23/2009

The Inevitable Changes To NSF Fees

Needless to say I was shocked this morning when I heard on the news that Bank of America was changing its overdraft fee policy. While I wasn’t listening carefully, I did hear the announcer say that Bank of America would not charge an overdraft fee when the amount of the overdraft was less than $10…

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09/22/2009

It’s Fall and Thoughts Turn To…

Today is the first day of Fall. The seasonal change officially happens at 4:18 p.m. CDT. That means many financial marketers are ready to drag out the old seasonal promotion. You know, the standard “Fall home remodeling time, you need an equity loan” campaign. It’s the counterbalance to the “Spring home remodeling time, you need…

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09/21/2009

What If I Don’t Want Your Checking Account?

In Sunday’s issue of The Sacramento Bee, three very large banks were promoting high rate offers on certificates of deposit.   2.00% APY on a 18-month CD from Union Bank 2.15% APY on a 24-month CD from Chase Bank 2.25% APY on a 24-month and 3.50% APY on a 60-month CD from Citibank   All…

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09/21/2009

Student-to-Student Checking Connection

Recently, Forbes magazine published a short article that described a new program Proctor & Gamble started on college campuses that I think can be adapted for student checking account marketing. P&G recruited college students to pitch brands like PUR water system, TAG deodorant, Herbal Essences hair care, and other P&G products on campuses around the…

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09/18/2009

Why Should I Respond To The Ad?

Almost the entire page of the bank ad was devoted to a do-it-yourself outline of a mailing envelope.   In other words, I was being asked to remove the page from the magazine, cut along the solid lines, and then fold along the dotted lines to form my own envelope.   Or was I?  …

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09/18/2009

Amazing Marketing Letter

According to the Webster’s Dictionary on my desk, an old definition for “amazing” or “amaze” is “to bewilder.” That describes how I felt when I saw the direct marketing letter from a local lumberyard. Bewildered. Someone at the lumberyard mailed the letter to an ACTON Marketing colleague who is remodeling the family’s home. When I…

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