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10/05/2009

Your Tagline Could Come Back To Haunt You

Be very careful when choosing your tagline – it could come back to haunt you.   This is particularly true of taglines making a big promise.   This thought immediately occurred to me last week while reading the online news reports of major computer problems at TD Bank.   Toronto-Dominion Bank (TD Bank) – Canada’s…

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10/05/2009

Your Ideal Spokesperson

If you could choose the perfect advertising spokesperson for your bank or credit union, who would you pick? How about a man acknowledged as one of the most financially savvy investors in the world as well as being one of the world’s richest men? Most businesses can only dream of such a marketing coup. So…

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10/01/2009

Generational Marketing Primer

No matter what your age, if you’re a professional marketer you need to understand the basics of generational marketing. You see, the generations affect the way you market your banking products and the emphasis you give those products. When I talk to a new client about the mail components we prepare for the typical customer…

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09/30/2009

What Should You Be Advertising Part 2

Have you given much thought about a new tagline for your bank or credit union?   One that provides an answer to consumers’ most pressing question:  “What’s in it for me?  Why should I choose your bank or credit union over your competitors?”   Today’s blog is a follow-up to Monday’s topic about breaking free…

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09/30/2009

Why Did He Give Me a Grapefruit?

When I wrote my post about door hangers, I mentioned the sales people who show up at my door with all sorts of things to sell. Some of these entrepreneurs sell cases of grapefruit. Here in Nebraska, we don’t have many backyard grapefruit orchards so I guess they think the produce is novel enough to…

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09/29/2009

What’s In It For Me?

(Editor’s Note: This is another in a series of blogs related to the training of financial institution employees. If appropriate, please pass this information to the training staff.) One of the things I’ve noticed when I’ve worked with front line sales personnel across the country is the struggle many of them have distinguishing between features…

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09/28/2009

What Should You Be Advertising?

As I was driving around over the weekend I came across two different billboards – both with promotional messages from local credit unions.   Both were promoting mobile banking.   The headline on the first board reads:  “Two Thumbs Up.”  The headline on the second board reads:  “ur free 2 go with mobile banking.”  …

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