Business<br />
Insights that<br />
drive results

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Business
Insights that
drive results

06/22/2009

New Movers or Old Movers?

Most of us would describe the average New Mover as being a recent graduate, a young worker, or a young family. Those are images I had in mind when I’ve written New Mover promotional materials. Recently, I read a newspaper article that said the older generations of Americans are moving in increasing numbers. The Boomers,…

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06/19/2009

A No Hassle Credit Card App Becomes A Hassle!

For a while there I thought my wife and I would never again see another credit card offer arrive in our daily mail. The slumping economy with accompanying credit crisis all but stopped the credit card mailers dead in their tracks. What once was a steady stream quickly slowed to a trickle and finally stopped…

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06/19/2009

NSF Numbers

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06/18/2009

I Guarantee It

It would be a bold move to guarantee that you’ll enjoy reading this, but I can guarantee one thing. I’m going to discuss guarantees. You’ve seen guarantees used with promotions. I found one of the briefest I’ve ever seen used with a magazine subscription offer for Archaeology: Unconditional Guarantee Even after I’ve paid, I can…

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06/17/2009

Finally, A Better Headline Arrived In The Mail

The brief five-word headline almost got me! It is one of the best headlines I’ve seen in some time. For several years now I’ve been locked in a marketing battle with my friends from Comcast. They’ve provided my high-speed Internet service from day one . . . and I am a very satisfied customer. And…

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06/17/2009

People Read Their Mail

Last week, a client asked, “Can you give me an idea of how many people are reading the mail I send them?” I remembered some project research I did a few months ago that gave me an answer. Now I’ll pass it along to you. In 2007, the U.S. Postal Service did a consumer survey…

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06/16/2009

The Bank Branding Paradox

The other day it occurred to me that I’ve almost forgotten the name of my bank and the location of my branch.   What’s going on here?   At first it was the ATM outside my local bank branch.  I no longer had to go inside the branch to get cash from my checking account. …

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