Business<br />
Insights that<br />
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Business
Insights that
drive results

08/11/2009

Don’t Bug Me About My Money

I get enough e-mails every day.  I don’t need the folks at Ally Bank adding to the clutter by alerting me that I have too much money sitting in my checking account.   How often will they remind me?   Daily?  Weekly?  Monthly?  Or until I take action to either open a new savings account…

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08/10/2009

Where To Find The Best Selection Of Direct Response Ads

One of my biggest pet peeves is the large number of branding ads appearing in magazines.  I dislike them because they are wasting valuable marketing dollars when they could be selling something.   Contrary to what a lot of general media agency folks would have you believe, direct response ads can make a positive contribution…

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08/10/2009

Tell Your Friends — This Idea Works

You saw a movie that really excited you. Next day in the office, you tell your co-workers about it and encourage them to see it. During a conversation, talk turns to restaurants. You tell your friends about the great meal you ate last week and recommend the restaurant to them. This is called word-of-mouth advertising…

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08/07/2009

Be True to Your Brand

When I was in high school I attended Junior Achievement-style marketing classes put on by a local bank. I remember one demonstration there that taught me the importance of brand recognition. The instructor covered over the store and brand names on some newspaper ads and asked us to identify who the ads promoted. When my…

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08/05/2009

What Is The Role Of Graphic Design?

At first glance it reminded me of an Old West “Wanted” poster.  So it did its job…it got my attention.   After spending a few minutes looking at the photos and reading the copy, I was confused by the front side of the card.   The oversized postcard from Comcast arrived early last month.  You…

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08/05/2009

Communicate Change Correctly

Change, as the saying goes, is inevitable. But when you make changes to your products and services that affect current customers, how you present those changes can mean the difference between keeping and losing customers. Years ago, a bank where I had a checking account decided to revamp its entire checking program and offer a…

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08/03/2009

ACT NOW — Quantity Is Limited!

“Extremely Limited Availability”   This is the violator or banner copy appearing diagonally in red in the upper right corner of the full-page magazine ad offering a free pearl necklace valued at $295.   While I’ve come across this same ad in at least two different magazines, this particular ad appeared in the July 20…

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