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Insights that<br />
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Business
Insights that
drive results

08/19/2009

Avoid Meaningless Headlines

Was it a warning for us folks in earthquake-prone California?   Or an attempt to reach out to us old codgers?   The big, bold headline on the giant billboard quickly caught my eye.  It read:  “Whole lotta shakin goin on.”   Being an old codger, what immediately came to mind was rock and roller…

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08/17/2009

Never Send A Letter Like This To Your Customer

The personalized letter that arrived in my mail today is a textbook example of how NOT to write a letter to one of your best customers…or any customer for that matter.   The company was informing me that an item I was due remains out of stock.  The only problem is I get periodic shipments…

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08/17/2009

P.S. I Already Said This

Check your daily mail or your sample file for an envelope package with a letter inside. Does the letter have a P.S. at the end? If so, it’s on its way to being a good, solid direct marketing letter. I’ve seen marketing letters I’ve written come back from a client with the P.S. marked for…

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08/14/2009

Teaching VALUE As Part of Your Sales Training

(Editor’s Note: This is another in a series of blogs related to the training of financial institution employees. If appropriate, please pass this information to the training staff)   Regardless of the group you are training, teaching “value” should be an integral part of your curriculum. It is adaptable to all training situations, regardless of…

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08/14/2009

A Contrarian Approach To Marketing

It’s called taking the road less traveled.   If you want to cut through the growing clutter and stand out from the pack, why not take a contrarian approach to your bank marketing.   That thought hit me this morning as I came across a page-dominant ad from Bank of the West headquartered in Northern…

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08/13/2009

It’s All in How You Say It

A lot of factors go into making an entertaining film that brings in the bucks at the box office. Acting, directing, camera work, special effects. They’re all important. Don’t forget the dialog. What the characters say contributes toward making a hit movie. I was reminded of that when I read a review for an Al…

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08/12/2009

Example of Ad Failure

Often I see examples of promotional pieces that fail because the company tries to force too many ideas into it. Other times, the intention is good, but they fail to execute it correctly. It makes you wonder if anyone read the copy before it was printed. For your consideration, here’s a bank ad that appeared…

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