Business<br />
Insights that<br />
drive results

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Business
Insights that
drive results

09/08/2009

When Self-Mailers Rescued Marketers

Ask nearly anyone in America what terrorist attacks happened in September 2001, and the answer you get is the devastation and death caused using four hijacked airliners on September 11. Almost no one remembers the anthrax terrorism that began a week later. To quickly summarize, a person or persons deposited a powder containing anthrax, a…

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09/03/2009

The Offer Appeared On Every Panel

Without an offer, there’s no reason for your customers and prospects to respond!   I was delighted to discover a checking account offer in my mail box on Tuesday.  It was from a well-known bank with a national presence.  In fact, I believe this bank to have the strongest, most well-known brand in banking.  …

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09/03/2009

You’re Going to Take My People When…and For How Long?

(Editor’s Note: This is another in a series of blogs related to the training of financial institution employees. If appropriate, please pass this information to the training staff) Sales training is an area of financial institution training that nearly every training department facilitates, in one way or another, at some point in time, and all…

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09/03/2009

Rebuilding a Letter: Bullet Points

When I first critiqued the SAC FCU marketing letter on August 19, I said the four bullet points, which take up four inches of the body of the letter, are too long. Today, I’m giving examples how they could have been handled better. The bullets describe four benefits offered by the Savings Plus account. Because…

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09/01/2009

Checking Account Attrition — The Devil’s In The Details

Reading Joe’s insightful post today about the reasons for checking account attrition got me to thinking about my monthly attrition reports at my last bank.   You see, unlike many banks and credit unions, I tracked attrition by type of checking account and by branch.   One overall attrition number for the entire portfolio fails…

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09/01/2009

Huge Attrition Statistic

As a marketing professional, you work hard to recruit new customers. Now a new statistic shows much of your effort goes to waste. But with the right type of answer, you can improve the numbers. FACT: Four times as many customers close a checking account due to poor customer service and CSR disputes than they…

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08/31/2009

The End of Bank Marketing?

Has the end of bank and credit union marketing arrived? First, I noticed a major drop off in the amount of promotional mail received daily – including offers from banks and credit unions. Now, I am noticing a similar drop off in bank and credit union ads in my local newspaper. Sunday is usually a…

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