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Business
Insights that
drive results

09/14/2017

Niche Mining Advice for Small Banks and Credit Unions

“When I ask community banks what they excel at, I hear the same answer time and again: ‘Well, we’re a community bank,’” Paul Schaus, president, CEO and founder of bank consulting firm CCG Catalyst, wrote in an article for Bank Innovation. “That is not a niche; the vast majority of consumers don’t even know what a…

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09/12/2017

The Key to Mastering the Evolving Mortgage Marketplace

The Key to Mastering the Evolving Mortgage Marketplace Mortgage application volume dropped 7.4 percent in July on the heels of the Fed raising its federal funds rate, CNBC reports. With Federal Reserve Chair Janet Yellen announcing the central banks will likely soon begin reducing its $4.5 trillion balance sheet, long-term interest rates could continue to rise…

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09/06/2017

Doggedly Pursuing Millennials: Banks Need to Hone their Financial Advice Chops

Most pets know when you don’t like them. They can sense your antipathy, but pets handle this dislike differently. I’ve found that cats, quickly dismiss people who don’t like them. Cats will quickly turn off the charm and do what they can to bug you. For example, my best friends cat routinely sneaks up behind…

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09/06/2017

5 Secrets to Turbo-charging Your Bank’s Performance

Before the Great Recession, most financial institutions were rolling along, reaping return on average assets (ROAA) in the neighborhood of 1.35 percent. ROAA nose-dived (along with practically every other economic and financial indicator) between 2007-2009, only to tick back up in 2010. From 2012 to 2016, the average ROAA was around 1.02 percent. In the…

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09/05/2017

Insourcing vs. Outsourcing: How to Strike the Right Balance

Every financial institution aspires to have a world-class marketing team, whether they serve international customers or small-town Americana. Yet bringing together a team with the depth, breadth and variety of skills needed can be nearly as challenging for large financial institutions as it is for small ones. Many of the talents that are increasingly critical for success…

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09/02/2017

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

In recent years, there’s been a lot of talk in the banking industry about whether or not traditional advertising is worth the paper on which it’s printed. Some say digital is the only way to go. They say the financial services industry is a decade behind other industries with the move to digital marketing strategies…

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09/01/2017

Are You Communicating Your Advocacy to the Consumers Who Benefit from It?

Plenty of research underscores the value of loyal customers who advocate for your financial institution. They tend to purchase more products, do more business with you and help grow your business through referrals. But is your Institution giving customers the same consideration? Is your bank advocating for them and, just as important, do your customers…

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