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Business
Insights that
drive results

11/22/2017

5 Things Consumers Think About Fraud and ID Theft Protection

Does your financial institution really know — and care about — the fears that keep your customers awake at night? Identity theft and bank fraud are high on the list of worries for the average American consumer; in fact, more of them worry about falling prey to identity theft than they fear being a victim of terrorism,…

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11/21/2017

Four Tips to Boost Content Marketing

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or…

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11/14/2017

Managing Credit Default Risks in a Rising-Rate Environment

By now, most bank customers are probably aware that the Fed raised its federal funds rate earlier this year, and they’ve probably heard the rate will likely climb again before the end of the year (and multiple times next year). Following the increase, a deluge of information and opinion poured down on consumers, telling them how the higher rate…

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11/10/2017

Debating Outsourcing? Don’t Ignore the Middle Ground

Four overlooked options in the great outsourcing debate. It seems like there isn’t much room for banks to debate outsourcing. Plummeting check volumes continue to hike the unit costs on remaining paper-based transactions, while driving usage of new payment channels. Banks that are already under considerable pressure to cut costs and grow revenues can no…

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11/09/2017

Best Practices for Branch Surveys Customers Will Want to Take

Nearly everyone has at least one childhood memory of doing something silly or pointless simply because everyone around you was doing it. In fact, YouTube is filled with these kinds of videos … there is even a channel dedicated to it, FailArmy. They post their “fails of the week” which are all submitted by their…

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11/03/2017

Identity Protection’s Most Powerful Feature… Building Trust

By Laura Bruck in Partnering with EZShield Trust (n.): a firm belief in the reliability, truth, ability, or strength of someone or something. It’s a familiar concept that’s often underestimated. Trust is a catalyst for change and the foundation for strong relationships. It guides us in our daily lives, but most importantly, it dictates who…

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10/31/2017

Look to New Tactics When Marketing to Younger Generations

Many financial institutions struggle to connect with young people. Often, it’s because they are still using the same methods that work for more mature audiences. That doesn’t work, because younger generations have different interests and spend their time doing different things than people older than them. Here are some tips and specific channels you should…

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