Blog

Business
Insights that
drive results

06/05/2018

Half of Americans Are Confused About Credit Card Rewards

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them? If you think they do, you might want to think again. A new survey by NextAdvisor found that roughly half…

Read More >

06/04/2018

The Future of the Branch: They Still Play a Vital Role in Your CX

If you spend time reading trade publications like I do, you’ll see a lot of articles declaring the death of things … direct mail, community banking, debit rewards, and even checks (how dare they!) One that I see quite frequently though is the death of the bank branch. I think this declaration is a little…

Read More >

06/01/2018

Branch of the Future: Is Technology the Only Answer?

When we talk about the Branch of the Future in banking, most of what we think about tends to be those new branch pilot concepts that are trotted out every year: Futuristic designs full of touchscreens, self-serve stations, open floor plans and lounges. In other words, we imagine branches that look like anything BUT a…

Read More >

05/31/2018

7 Human Behavior Hacks That Increase Engagement and Response Rates

Nancy Harhut, chief creative officer for HBT Marketing, gave a fascinating talk at Deluxe Exchange 2018 (DX18). It was all about using social science about human behavior to influence buying decisions. If you didn’t make it to the conference, or if you did and want a refresher, here’s are some of the things that I…

Read More >

05/24/2018

7 Benefits of Online Check Shopping Implementation

Is your customer able to order checks online? Are your customers able to easily locate and place an order on your mobile site? If your answer to either of those questions is no, you might want to spend some time looking at this experience from your customers perspective. It might seem like a bit of…

Read More >

05/24/2018

How Can Community Banks Sail Through Growing Pains?

Community banks want big-bank budgets for new capabilities. Big banks want that community-bank feel for their customers. Which of these banks has the more difficult climb? My Unique Findings at an Incredible Community Bank Their small branch that once sat on a dusty road with little traffic now occupies the epicenter of a community that has…

Read More >

05/23/2018

Facebook Cut Ties With Two Major Third-Party Data Suppliers. Now What?

As Mark Zuckerberg prepared to testify in front of Congress, the public at large held its collective breath. No matter what side of data you’re on — whether you’re a Facebook user who is miffed about having your personal (and, you thought, private) information sold for a substantial profit, a marketer that relies on third-party data for…

Read More >