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Insights that<br />
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Business
Insights that
drive results

06/30/2017

Banks Still Struggle to Align Budget Allocation with Marketing Goals

ChiefMartec.com puts out a sensational graphic every year that I’ve been following since about 2014. When it first came out in 2011, the graphic contained about 150 marketing technology vendors and the list included Marketo, Eloqua, Oracle, and others. Many of the companies on the 2011 graphic are no longer in business … some were…

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06/26/2017

Three Must-Haves for a Successful Onboarding Program

Onboarding – the process your bank or credit union uses to define your ongoing relationship with new customers or members – is a critical part of your marketing strategy. A comprehensive onboarding process gives financial institutions a great deal of control over that relationship starting with the initial enrollment of a product or service. A…

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06/23/2017

The Role of Follow-Through in Loyalty-Building Onboarding

We love our jargon in the banking industry, and financial institutions today have managed to expand Eddie’s simple six-word formula for success into multiple layers of terminology, seasoned with plenty of technology. We talk about creating an ideal “customer journey,” “data-driven insights” to drive “segmentation” and “build brand loyalty,” as well as the importance of…

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06/16/2017

Synthetic IDs: Identity Theft … Without Your Full Identity

It’s called synthetic identity theft. Whether by a phishing scam, data breach, hack or physical theft, your information becomes compromised and falls into the wrong hands. Criminals use this stolen information to mix and match names, birthdays, Social Security numbers and addresses with other fabricated information to create synthetic IDs. Once the synthetic identity is made,…

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06/14/2017

Best Practices for Onboarding Millennial Customers

By now, the entire banking industry is aware of the growing economic power of the millennial generation. In a few short years, millennials have overtaken all other generations as the largest since the baby boomers, and as the most populous in the workforce. Millennials will be the borrowers and investors of the immediate and foreseeable…

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06/13/2017

Internet of Things (IoT) and Third-Party Risk

In our digital age, everything is connected. Cars can drive themselves, Planes can fly themselves, and your Refrigerator can use the internet to tell you if you are out of milk and eggs when you are at the grocery store. The era of connectivity and immediacy of data has created a new worldwide web out…

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06/08/2017

Leading Your Brand as an Executive

Who is responsible for building your financial institution’s brand? Is it executives? Employees? Consumers? The answer is yes. All of these people are responsible for building your brand, because great brands are built by people. Executives must lead the brand. Employees must live the brand and customers or members must love the brand. If one of…

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