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drive results

Posts in category "Customer Engagement"

11/21/2017

Four Tips to Boost Content Marketing

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or…

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10/31/2017

Look to New Tactics When Marketing to Younger Generations

Many financial institutions struggle to connect with young people. Often, it’s because they are still using the same methods that work for more mature audiences. That doesn’t work, because younger generations have different interests and spend their time doing different things than people older than them. Here are some tips and specific channels you should…

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09/01/2017

Are You Communicating Your Advocacy to the Consumers Who Benefit from It?

Plenty of research underscores the value of loyal customers who advocate for your financial institution. They tend to purchase more products, do more business with you and help grow your business through referrals. But is your Institution giving customers the same consideration? Is your bank advocating for them and, just as important, do your customers…

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08/15/2017

Nurturing Near-prime Customers to Evolve into Prime Ones

Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While it’s challenging, those that build the right customer experience have found loyalty in a very price conscious market. Companies like Amazon, Overstock.com, Target, and even Best Buy now have…

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04/07/2017

Balancing Loyalty Program Costs and Rewards to Create a Win-Win for Banks and Customers

A loyalty program should be a win-win for both consumers and the brand that fields the program. However, that’s frequently not the case. Too often, programs tip too far in favor of one party or the other. A program that delivers more benefit to the brand than customers will soon lose members. Meanwhile, one that…

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03/17/2017

Mobile Emerges with the Most Power to Drive Loyalty

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. They want added value, and loyalty programs excel at…

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12/02/2016

Tweaking Your Way to Loyalty Program Success

The banking industry lives and dies by relationships. Establishing a mutually beneficial customer-bank relationship is fundamental to everything banks do, so it’s no surprise that so many financial institutions have turned to loyalty programs to help them deepen customer relationships. Americans have embraced loyalty programs, establishing 3.3 billion memberships in 2015, according to Colloquy. A third…

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