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Insights that
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Posts in category "Customer Engagement"

01/10/2018

Creative Approaches to Amplify RDC Revenue in 2018

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 days Time is money. We’ve all heard that old adage. It implores us to work smarter rather than harder, in order to achieve our goals. And trite as it may sound, it’s still solid advice for 2018, especially as you consider this year’s sales…

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12/28/2017

Recap of 2017: Sharing Our Top Five Blogs From the Year

Well, the end of the year is quickly approaching which is a great time to recap another great year for our blog. I just wrapped up my fifth year of being editor of the blog and I am excited about some of the changes we’ve seen this year. We did a reorganization of the existing…

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12/11/2017

Some Financial Institutions Still Don’t Have Mobile Apps: What They’re Missing

Shoe stores have mobile apps. So does the Smithsonian. You can find apps that help new parents keep track of diaper changes, apps that can help you find a clean restroom while traveling, and apps that let you schedule your dry cleaning for pickup and delivery. It’s the age of the mobile app, and it…

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11/27/2017

It’s Time: Banks Need to Give Loyalty Program Members Access Via Mobile Apps

When was the last time you went to the grocery store, visited a library, attended a sporting event or commuted to work and didn’t see someone on a mobile device? Can’t remember? Neither can I. Mobile technology has become a critical component of American life, and banks have wisely leveraged consumers’ growing affinity for all…

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11/21/2017

Four Tips to Boost Content Marketing

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or…

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10/31/2017

Look to New Tactics When Marketing to Younger Generations

Many financial institutions struggle to connect with young people. Often, it’s because they are still using the same methods that work for more mature audiences. That doesn’t work, because younger generations have different interests and spend their time doing different things than people older than them. Here are some tips and specific channels you should…

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09/01/2017

Are You Communicating Your Advocacy to the Consumers Who Benefit from It?

Plenty of research underscores the value of loyal customers who advocate for your financial institution. They tend to purchase more products, do more business with you and help grow your business through referrals. But is your Institution giving customers the same consideration? Is your bank advocating for them and, just as important, do your customers…

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