Blog

Business
Insights that
drive results

Posts in category "Customer Engagement"

06/05/2018

Half of Americans Are Confused About Credit Card Rewards

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them? If you think they do, you might want to think again. A new survey by NextAdvisor found that roughly half…

Read More >

06/04/2018

The Future of the Branch: They Still Play a Vital Role in Your CX

If you spend time reading trade publications like I do, you’ll see a lot of articles declaring the death of things … direct mail, community banking, debit rewards, and even checks (how dare they!) One that I see quite frequently though is the death of the bank branch. I think this declaration is a little…

Read More >

06/01/2018

Branch of the Future: Is Technology the Only Answer?

When we talk about the Branch of the Future in banking, most of what we think about tends to be those new branch pilot concepts that are trotted out every year: Futuristic designs full of touchscreens, self-serve stations, open floor plans and lounges. In other words, we imagine branches that look like anything BUT a…

Read More >

05/15/2018

Three Thoughts on Building Your YouTube Presence

Video is a critically important way many financial institutions reach out to both existing and potential consumers. As consumer content preferences change over time (people reading more but in smaller bites, such as Twitter, and video taking such a prominent place) marketers are increasingly tasked with driving more presence towards their video content platform. While…

Read More >

02/20/2018

What Toy Stores Can Tell Banks about AI’s Influence on Future Customer Expectations

Artificial intelligence really is a double-edged sword, isn’t it? Our society views this technology with equal parts fear and fascination. Using machine-learning algorithms to analyze the unique genetic make up of a cancerous tumor and predict the best drug therapies is fascinating. But headlines that claim robots will steal a good chunk of jobs in the…

Read More >

01/10/2018

Creative Approaches to Amplify RDC Revenue in 2018

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 days Time is money. We’ve all heard that old adage. It implores us to work smarter rather than harder, in order to achieve our goals. And trite as it may sound, it’s still solid advice for 2018, especially as you consider this year’s sales…

Read More >

12/28/2017

Recap of 2017: Sharing Our Top Five Blogs From the Year

Well, the end of the year is quickly approaching which is a great time to recap another great year for our blog. I just wrapped up my fifth year of being editor of the blog and I am excited about some of the changes we’ve seen this year. We did a reorganization of the existing…

Read More >