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Business
Insights that
drive results

Posts in category "Marketing Insights"

06/05/2017

The 5 Types of Data Analysis Every Financial Institution Marketer Should Know

The old saying “a picture is worth a thousand words” is no less true today than it was decades ago, even though that simple picture has been replaced by myriad types of imagery. Humans are visual creatures, and many of us just absorb and understand information better when we receive data visually/graphically. That’s the fundamental…

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05/11/2017

Breaking Through Noise: How Financial Marketers Can Be Heard

Branding is everywhere. From billboards on the highway to jumbotrons in sporting arenas, from park benches and public bathrooms and from clothing lines to tattoos, consumers are exposed to thousands of brands with thousands of marketing messages every day. With all that marketing noise, is there really a way for individual brands to be heard?…

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05/05/2017

How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. Sixty percent of financial marketers worry about establishing ROI, 53 percent are concerned how much they should allocate to digital marketing channels, and 62 percent wonder how much to…

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04/13/2017

What Retail Marketers Know and Banks Should Learn

What can banks learn from the retail sector? And how can they apply those lessons to create a value-building customer experience? During a recent Banking Exchange Roundtable, a group of industry experts, including Deluxe’s own Kesna Lawrence, pondered that question. “There’s a lot that banks can learn from retailers,” says Lawrence, chief data scientist at…

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03/28/2017

Writing Copy Consumers Will Read

Words matter. They matter when you speak them, and they matter when you write them. That’s especially true when you write them down for consumers to read. As much as you would like to believe your customers or members are reading everything you write, they’re not. The truth is they may not be reading anything…

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03/20/2017

Three ways to use signals for customer retention

Consumers have more options — and more ways to search for them — than ever before. While this was once reserved for consumable products like a smart watch player or a new pair of shoes, consumers are exploring financial products, such as HELOCs and auto loans, in new ways. Thanks to many of the alternative…

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03/13/2017

The Truth About Data: Numbers Don’t Lie, But Everything Fluctuates

Data has always been an asset as valuable as cash in the banking industry. Technology and the emergence of big data have made it easier for financial institutions to use the volumes of information at their disposal in new ways. Financial institutions use data to drive a number of key decision-making processes, from who to…

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