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Posts in category "Marketing Insights"

09/20/2017

Lending in Rising Rate Environment: A Look at HELOCs

Of course, there’s no such thing as free money, but the historically low-interest rates of the past few years have been about as close as most consumers will ever get to the concept. Those low rates meant many consumers decided it was worth a few bucks in closing costs to refinance their higher-rate variable or…

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09/12/2017

The Key to Mastering the Evolving Mortgage Marketplace

The Key to Mastering the Evolving Mortgage Marketplace Mortgage application volume dropped 7.4 percent in July on the heels of the Fed raising its federal funds rate, CNBC reports. With Federal Reserve Chair Janet Yellen announcing the central banks will likely soon begin reducing its $4.5 trillion balance sheet, long-term interest rates could continue to rise…

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09/05/2017

Insourcing vs. Outsourcing: How to Strike the Right Balance

Every financial institution aspires to have a world-class marketing team, whether they serve international customers or small-town Americana. Yet bringing together a team with the depth, breadth and variety of skills needed can be nearly as challenging for large financial institutions as it is for small ones. Many of the talents that are increasingly critical for success…

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09/02/2017

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

In recent years, there’s been a lot of talk in the banking industry about whether or not traditional advertising is worth the paper on which it’s printed. Some say digital is the only way to go. They say the financial services industry is a decade behind other industries with the move to digital marketing strategies…

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08/25/2017

Are You Reaching Your Best Prospects? And Why Aren’t You Measuring What Really Matters?

CMOs and other marketing executives face key challenges delivering on direct marketing objectives through digital advertising (e.g. online and mobile). This is expressly true for those with high-value offerings like mortgages and other financial products. How do you reach the ideal consumer audiences effectively in a privacy-sensitive manner? How do you measure true ROI by…

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08/17/2017

Top Financial Marketing Trends: Is Your Institution Ready for the Future?

Financial institutions know there should be a connection between data and marketing goals, but there is plenty of room for improvement in how well they use data to help them achieve their objectives. That’s one of the many conclusions you can draw from the Digital Banking Report’s 2017 Financial Marketing Trends. The report shows that…

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06/30/2017

Banks Still Struggle to Align Budget Allocation with Marketing Goals

ChiefMartec.com puts out a sensational graphic every year that I’ve been following since about 2014. When it first came out in 2011, the graphic contained about 150 marketing technology vendors and the list included Marketo, Eloqua, Oracle, and others. Many of the companies on the 2011 graphic are no longer in business … some were…

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