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Posts in category "Marketing Insights"

02/19/2018

The 5 Most Useful Types of Analyses for Account Acquisition

Marketing today is all about targeting prospective customers in direct mail, email, and even through digital channels like social media and online advertising. Sure, there are still financial institutions using the old spray and pray techniques of the 80s and 90s, but relevance is key to effective marketing today. Just like ineffective onboarding leaves a…

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02/15/2018

Using Data Analytics to Drive Lending Opportunities in a Rising Rates Environment

Times are changing for lending organizations, and it’s not by their choice. With the Federal Reserve raising rates last year by a quarter-point three times in six months, and more increases planned for 2018, the lending environment is rapidly changing for banks, credit unions, and other lending organizations. The status quo isn’t good enough. What…

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01/19/2018

Understanding the State of Audience Data for Marketers in 2018

Are you a marketing professional who is confused and maybe a little overwhelmed by the juggernaut of big data and how it’s being used for customer acquisition, retention, or cross-selling? You’re not alone. Audience data is fundamentally changing the marketing landscape, but it’s still all brand new. Data analytic experts are in high demand because…

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12/28/2017

Recap of 2017: Sharing Our Top Five Blogs From the Year

Well, the end of the year is quickly approaching which is a great time to recap another great year for our blog. I just wrapped up my fifth year of being editor of the blog and I am excited about some of the changes we’ve seen this year. We did a reorganization of the existing…

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11/21/2017

Four Tips to Boost Content Marketing

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or…

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11/09/2017

Best Practices for Branch Surveys Customers Will Want to Take

Nearly everyone has at least one childhood memory of doing something silly or pointless simply because everyone around you was doing it. In fact, YouTube is filled with these kinds of videos … there is even a channel dedicated to it, FailArmy. They post their “fails of the week” which are all submitted by their…

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09/26/2017

Using Machine Learning to Maximize Customer Acquisition and Retention

Two mothers sit on a park bench, watching their offspring on the playground. Mom No. 1 observes to Mom No. 2, “Your son is very intelligent.” Mom No. 2 sighs, shakes her head and responds, “Yeah, but he’s not interested in learning.” This vignette perfectly encapsulates the relationship between artificial intelligence (AI) and machine learning….

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