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Posts in category "Marketing Insights"

08/06/2018

Too Many FIs Still Not Using Data to Optimize Marketing Campaigns

Optimizing the customer experience was overwhelmingly deemed the biggest opportunity for 2018 for bankers (36 percent) surveyed a recent 2018 Guide to Financial Marketing report sponsored by Deluxe. Data-driven marketing that focuses on the individual was a distant second at 21 percent which left me wondering if the people who chose other options either have…

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07/30/2018

Financial Services: Where in the World Does GDPR Apply?

The General Data Protection Regulation (GDPR) is a new European privacy law with a global impact. The regulation became effective on May 25, 2018, and regulates how organizations use and treat the personal data of individuals residing in the EU, regardless of whether the organization responsible for the data collection or processing is physically located…

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05/31/2018

7 Human Behavior Hacks That Increase Engagement and Response Rates

Nancy Harhut, chief creative officer for HBT Marketing, gave a fascinating talk at Deluxe Exchange 2018 (DX18). It was all about using social science about human behavior to influence buying decisions. If you didn’t make it to the conference, or if you did and want a refresher, here’s are some of the things that I…

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05/01/2018

The Data-Centric Organization: Overcoming the Challenges We All Face

If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing. We’ve been helping financial institutions achieve superior ROI through omni-channel marketing solutions for years, and we’ve seen first-hand the impact data has had on marketing and…

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04/10/2018

Hurdles to Building a World-Class Marketing Organization (Hint: It’s all about data)

Building a world-class marketing organization is the goal for any financial institution, but it isn’t easy to achieve, especially now. As consumer expectations rise and the financial landscape itself shifts in the wake of all the new martech available to us, financial institutions need to take a long, careful look at their marketing teams to…

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03/28/2018

Three Ways to Get the Most From Direct Mail

Admittedly, direct mail doesn’t rank as highly in most marketing campaigns as it did twenty years ago. However, direct marketing also has not gone the way of the dinosaur. If anything, the rise of email and digital communication has helped direct mail carve its own specialized niche (once marketers understand how it can be tied…

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03/13/2018

Lending Signals: Powerful Tools to Find and Target Consumers for Loans

Last week, I fired up an app on my phone and while using it, a message popped up. Nordstrom was having a sale on Ted Baker suits, I was intrigued … and they knew I would be because they know what I like. This is the new norm for businesses today, data is changing the…

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