Business<br />
Insights that<br />
drive results


Insights that
drive results

Posts by Trevor Rasmussen


DX17 Offers Insight into Improving UX, Payments, and Future of Branches

Registration for the upcoming Deluxe Exchange 17 (DX17) is in full swing. Whether your focus is on the retail or commercial side of your financial institution, you’ll find the DX17 agenda packed with valuable sessions. Slated for Feb. 7-8, 2017, at the legendary Arizona Biltmore in Phoenix, DX17 will feature some of the financial industry’s…

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What’s in Store for DX17: Keynote Speakers with Impressive Political Chops

The annual Deluxe Exchange conference is always something special for the financial services industry, but DX17 is going to elevate the experience to a whole new level. It’s the first ever Deluxe Exchange in a presidential inauguration year — and the first time DX attendees will hear from two people who’ve had front-row seats to the…

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FinTech Is Not Your Enemy: Debunking the Worst Myths

We’ve all heard the chatter: FinTech firms are banks’ biggest competitors in the lending and payments. FinTech is going to destroy traditional banking. FinTech is the enemy. These days, it’s rare to attend an industry conference, participate in a company meeting, read an industry publication, peruse a banking industry website or chat around the water…

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Learn How to Identify, Analyze and Act on New Loan Opportunities

Chicago Mayor Rahm Emmanuel once said “You (should) never let a crisis go to waste … it’s an opportunity to do things you think you could not do before.” Anyone who ever lived in or followed Chicago on the news knows the mayor of Chicago has more than their share of crises to deal with, so he’d…

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Is Customer Experience on the Radar or Long Gone for your Financial Institution?

I recently had the joy of painting our master bedroom. I’m sure you caught onto the sarcasm of that first line. Our adventure started with a trip to Sherwin William (for the first time ever) to pick out colors. Armed with throw pillows we chatted with a color consultant for a good ten minutes and…

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What Ikea Can Teach Us About Onboarding New Account Holders

Ikea is known worldwide for a few things. The first is for selling highly-functional, ultra-affordable furniture available in bulk. They come into major metro areas with one massive store and let their marketing engine build the excitement. People drive from all over the metro area for the experience and for the trendy designs from the…

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Today’s Marketers Sound Very Similar to Jan Brady: Digital, Digital, Digital!

While it was broadcast a long time ago, even my younger readers have probably seen the iconic, “Marcia, Marcia, Marcia” scene from the Brady Bunch. If by chance you aren’t familiar, Jan Brady was fed up that her teachers were always comparing her with her seemingly perfect older sister Marcia. In fact, it was so…

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