Business<br />
Insights that<br />
drive results


Insights that
drive results

Posts by Trevor Rasmussen


Valuable Lessons from the Best Bank Brands on Social Media

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2016 are in, and if you made the list — congratulations! Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s…

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Cyber Week Offer & 5 Reasons Why You Can’t Miss Deluxe Exchange 2017

If you’re like most financial institution marketers, the first quarter of your year is consumed by the drive to build momentum, implement new initiatives and ensure existing programs are rolling along — all while continuing to prove your team’s effectiveness to C-suite decision-makers. Even if it’s being held in a warm location when you’re buried…

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EMV Adoption, Fraud Migration and Identity Protection Services: Answering Some Questions

The fraud landscape is ever-changing, and sometimes the very steps financial institutions take to reduce fraud in one area cause an uptick in other types of fraud. That’s certainly been the case with EMV technology, the leading topic of discussion in our recent webinar The new realities of fraud post-EMV adoption. Led by Deluxe’s own…

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DX17 Offers Insight into Improving UX, Payments, and Future of Branches

Registration for the upcoming Deluxe Exchange 17 (DX17) is in full swing. Whether your focus is on the retail or commercial side of your financial institution, you’ll find the DX17 agenda packed with valuable sessions. Slated for Feb. 7-8, 2017, at the legendary Arizona Biltmore in Phoenix, DX17 will feature some of the financial industry’s…

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What’s in Store for DX17: Keynote Speakers with Impressive Political Chops

The annual Deluxe Exchange conference is always something special for the financial services industry, but DX17 is going to elevate the experience to a whole new level. It’s the first ever Deluxe Exchange in a presidential inauguration year — and the first time DX attendees will hear from two people who’ve had front-row seats to the…

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FinTech Is Not Your Enemy: Debunking the Worst Myths

We’ve all heard the chatter: FinTech firms are banks’ biggest competitors in the lending and payments. FinTech is going to destroy traditional banking. FinTech is the enemy. These days, it’s rare to attend an industry conference, participate in a company meeting, read an industry publication, peruse a banking industry website or chat around the water…

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Learn How to Identify, Analyze and Act on New Loan Opportunities

Chicago Mayor Rahm Emmanuel once said “You (should) never let a crisis go to waste … it’s an opportunity to do things you think you could not do before.” Anyone who ever lived in or followed Chicago on the news knows the mayor of Chicago has more than their share of crises to deal with, so he’d…

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