Business<br />
Insights that<br />
drive results


Insights that
drive results

Posts by Trevor Rasmussen


Deluxe Exchange 2017: Insights From Many Great Industry Minds

Another Deluxe Exchange is in the books and the buzz in the halls confirmed that this was the best one to date. What makes the event so unique, in my opinion, is the quality of speakers and the opportunities to connect with them throughout the event. Now that the event is over, I wanted to…

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Customer Focus is the Key to a Successful, Ethical Sales Culture

Two million bogus accounts, 5,300 fired employees, over half a million faked credit card applications, $185 million in fines from the Consumer Financial Protection Bureau, a $5 million restitution tab, a CEO resignation and projected business losses that total in the hundreds of billions of dollars for years to come — a scandal the scope…

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Getting to Know You: Build Relationships at Deluxe Exchange 2017

“Tell me who your friends are and I’ll tell you who you are.” Practically every parent says some variation of that old adage to their child at some point during the parenting journey. You probably heard it from your own parents who heard it from theirs and so on. Originally, the saying was meant to…

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4 Ways to Hone Your Marketing Chops at DX17

Marketing is mission-critical in the banking industry. It’s the part of the operation that draws new customers’ attention, helps new and current customers understand the value of your products and services, and keeps account-holders engaged with your financial institution. Marketers are always looking for new, better, more efficient and effective ways to do their jobs,…

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Valuable Lessons from the Best Bank Brands on Social Media

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2016 are in, and if you made the list — congratulations! Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s…

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Cyber Week Offer & 5 Reasons Why You Can’t Miss Deluxe Exchange 2017

If you’re like most financial institution marketers, the first quarter of your year is consumed by the drive to build momentum, implement new initiatives and ensure existing programs are rolling along — all while continuing to prove your team’s effectiveness to C-suite decision-makers. Even if it’s being held in a warm location when you’re buried…

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EMV Adoption, Fraud Migration and Identity Protection Services: Answering Some Questions

The fraud landscape is ever-changing, and sometimes the very steps financial institutions take to reduce fraud in one area cause an uptick in other types of fraud. That’s certainly been the case with EMV technology, the leading topic of discussion in our recent webinar The new realities of fraud post-EMV adoption. Led by Deluxe’s own…

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