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Posts by Trevor Rasmussen

10/17/2013

Utility or Spam-City: Twitter opens up Direct Messages

Since its earliest days, Twitter has allowed the ability for users to privately communicate in a feature known as Direct Messages, or DMs. The key restriction was that in order to receive a DM from someone, you had to be following the sender which ensured that you would only get messages from people who you…

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09/25/2013

Experience Innovation at Deluxe

Today is an exciting day at Deluxe. I am pleased to announce that next year, we will be hosting Deluxe Exchange 2014 (DX14) at the Boca Raton Resort & Club in Boca Raton, FL on February 10-12, 2014. I wanted to give the readers at ForwardBanker a quick peek into this event. We are bringing…

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09/18/2013

Targeting and Influencing the Mass Affluent

Last week, at Content Marketing World, Jonathon Lister, VP, North America Sales, Marketing Solutions for LinkedIn, shared a report conducted by LinkedIn and Cogent Research entitled “Influencing the Mass Affluent”. The report piggybacked on my last blog, “Don’t Fail to Use the Power of LinkedIn” so I wanted to continue the discussion around this vital…

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08/28/2013

Don’t Fail to Use the Power of LinkedIn

In the movie Minority Report, Tom Cruise’s character, Chief John Anderton, and his precrime unit, are tasked with using “Pre-Cogs” to look into the future and then stop crimes before they happen. Imagine being able to tell yourself to start or stop doing something based on what will happen one day in the future. What…

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07/31/2013

Social Media: An Effective Banking Conversion Tool

A recent blog from Gallop, Inc. talked about the influences that lead people to open a new account at a financial institution. According to their research, fifty-nine percent of new accounts come without any prompting from the bank or credit union. This is rather prominent, but forty-one percent of people need more effort to reach…

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06/19/2013

They Lied! All Publicity Isn’t Good

Kitchen Nightmares, a British-turned-American show featuring famous chef, Gordon Ramsey, is known for its intense drama that often overtakes the purpose of the show. Usually by the end, the owner/chef realizes the error in their ways and they begin to partner with Chef Ramsey to restore their restaurant to greatness. Recently, Ramsey stopped by Scottsdale,…

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05/29/2013

COPPA Chameleon

The chameleon is a unique and highly specialized lizard that has a unique ability to adapt to its environment by changing its color. One minute you see a brilliantly colored chameleon on a rock and the next moment it’s brown and difficult to see. On July 1, 2013, the Children’s Online Privacy Protection Act (COPPA)…

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