Insights that
drive results

Posts by Trevor Rasmussen


Challenge Your Banking Insights at DX14

Last week, I announced that “Malcolm Gladwell Will Captivate DX14 Banking Audience” at Deluxe Exchange 2014 (DX14) here at Forward Banker. Beyond Malcolm, we are very excited about all of our speakers, including Ron Shevlin, James McCormick, Melissa Fox, and Lee Manfred. Today, I am excited to announce the remaining six speakers we’ve asked to…

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Gladwell Will Captivate DX14 Banking Audience

When we began planning Deluxe Exchange 2014, one of our goals was to bring in high profile, highly respected speakers that would make this event one you would circle on your calendar. I am excited to say we have done this. DX14 will feature two very exciting, nationally and internationally regarded keynotes that I personally…

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Utility or Spam-City: Twitter opens up Direct Messages

Since its earliest days, Twitter has allowed the ability for users to privately communicate in a feature known as Direct Messages, or DMs. The key restriction was that in order to receive a DM from someone, you had to be following the sender which ensured that you would only get messages from people who you…

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Experience Innovation at Deluxe

Today is an exciting day at Deluxe. I am pleased to announce that next year, we will be hosting Deluxe Exchange 2014 (DX14) at the Boca Raton Resort & Club in Boca Raton, FL on February 10-12, 2014. I wanted to give the readers at ForwardBanker a quick peek into this event. We are bringing…

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Targeting and Influencing the Mass Affluent

Last week, at Content Marketing World, Jonathon Lister, VP, North America Sales, Marketing Solutions for LinkedIn, shared a report conducted by LinkedIn and Cogent Research entitled “Influencing the Mass Affluent”. The report piggybacked on my last blog, “Don’t Fail to Use the Power of LinkedIn” so I wanted to continue the discussion around this vital…

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Don’t Fail to Use the Power of LinkedIn

In the movie Minority Report, Tom Cruise’s character, Chief John Anderton, and his precrime unit, are tasked with using “Pre-Cogs” to look into the future and then stop crimes before they happen. Imagine being able to tell yourself to start or stop doing something based on what will happen one day in the future. What…

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Social Media: An Effective Banking Conversion Tool

A recent blog from Gallop, Inc. talked about the influences that lead people to open a new account at a financial institution. According to their research, fifty-nine percent of new accounts come without any prompting from the bank or credit union. This is rather prominent, but forty-one percent of people need more effort to reach…

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