Business<br />
Insights that<br />
drive results

Blog

Business
Insights that
drive results

Posts by Trevor Rasmussen

02/12/2018

Lending Signals: Powerful Tools to Find and Target Consumers for Loans

Last week, I fired up an app on my phone and while using it, a message popped up. Men’s Warehouse was having a sale on Calvin Klein suits, I was intrigued … and they knew I would be because they know what I like. This is the new norm for businesses today, data is changing…

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01/19/2018

Understanding the State of Audience Data for Marketers in 2018

Are you a marketing professional who is confused and maybe a little overwhelmed by the juggernaut of big data and how it’s being used for customer acquisition, retention, or cross-selling? You’re not alone. Audience data is fundamentally changing the marketing landscape, but it’s still all brand new. Data analytic experts are in high demand because…

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12/28/2017

Recap of 2017: Sharing Our Top Five Blogs From the Year

Well, the end of the year is quickly approaching which is a great time to recap another great year for our blog. I just wrapped up my fifth year of being editor of the blog and I am excited about some of the changes we’ve seen this year. We did a reorganization of the existing…

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12/07/2017

Forbes, Faster Payments, and FinTech: Cutting-Edge Banking Topics at Deluxe Exchange 2018

Hundreds of movers and shakers in the banking industry will mix, mingle, and get up to speed on the latest industry topics when Deluxe Exchange (aka DX18) takes place in Boca Raton, Florida, Feb. 5-7. The annual banking conference sponsored by Deluxe Financial Services attracts leading treasury management, retail banking, and marketing executives from across…

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11/09/2017

Best Practices for Branch Surveys Customers Will Want to Take

Nearly everyone has at least one childhood memory of doing something silly or pointless simply because everyone around you was doing it. In fact, YouTube is filled with these kinds of videos … there is even a channel dedicated to it, FailArmy. They post their “fails of the week” which are all submitted by their…

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10/27/2017

DX18 Keynote Speakers Set the Tone for Insight, Innovation, and Success

In musical terms, a keynote is a single note upon which an entire scale — or key — is based. That note, sounded at the beginning of a musical piece, establishes the tone for the entire performance and repeats at the end to draw the piece to a satisfying close. An event’s keynote speakers function much the same way….

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09/28/2017

What’s on the Agenda for DX18?

Can you believe fall is here? You’re probably diving into Q4 and all the hours of planning, forecasting, and analyzing that go into prepping for next year. We know you’re busy, but don’t forget — Deluxe Exchange 2018 (DX18) will be here before you know it! You’ll notice quickly when you visit the Deluxe Exchange website that…

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