Business<br />
Insights that<br />
drive results

Blog

Business
Insights that
drive results

Posts by Trevor Rasmussen

04/04/2017

Vendor Relationships May Be the Key to Better Tech

Fast, easy, relevant and seamless — that’s what customers expect from their financial institutions. Of course, not everyone is getting that experience right now, and banks of all asset sizes are turning to technology to help them meet customer expectations. In fact, 70 percent of financial institutions surveyed by American Banker said they plan to spend more…

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03/08/2017

Tech Can Help Deliver the Humanized CX Consumers Want

No one wants to feel like just a number, not even when they’re dealing with an industry that lives and dies by numbers. Yet too often, bank customers feel like their satisfaction and financial well-being just aren’t that important to their primary financial institution. A Gallup survey found that more than a quarter of bank customers who had…

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02/15/2017

Deluxe Exchange 2017: Insights From Many Great Industry Minds

Another Deluxe Exchange is in the books and the buzz in the halls confirmed that this was the best one to date. What makes the event so unique, in my opinion, is the quality of speakers and the opportunities to connect with them throughout the event. Now that the event is over, I wanted to…

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02/01/2017

Customer Focus is the Key to a Successful, Ethical Sales Culture

Two million bogus accounts, 5,300 fired employees, over half a million faked credit card applications, $185 million in fines from the Consumer Financial Protection Bureau, a $5 million restitution tab, a CEO resignation and projected business losses that total in the hundreds of billions of dollars for years to come — a scandal the scope…

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01/16/2017

Getting to Know You: Build Relationships at Deluxe Exchange 2017

“Tell me who your friends are and I’ll tell you who you are.” Practically every parent says some variation of that old adage to their child at some point during the parenting journey. You probably heard it from your own parents who heard it from theirs and so on. Originally, the saying was meant to…

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01/10/2017

4 Ways to Hone Your Marketing Chops at DX17

Marketing is mission-critical in the banking industry. It’s the part of the operation that draws new customers’ attention, helps new and current customers understand the value of your products and services, and keeps account-holders engaged with your financial institution. Marketers are always looking for new, better, more efficient and effective ways to do their jobs,…

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12/12/2016

Valuable Lessons from the Best Bank Brands on Social Media

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2016 are in, and if you made the list — congratulations! Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s…

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