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Posts by Trevor Rasmussen

05/31/2018

7 Human Behavior Hacks That Increase Engagement and Response Rates

Nancy Harhut, chief creative officer for HBT Marketing, gave a fascinating talk at Deluxe Exchange 2018 (DX18). It was all about using social science about human behavior to influence buying decisions. If you didn’t make it to the conference, or if you did and want a refresher, here’s are some of the things that I…

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03/07/2018

Learnings from the Main Stage at DX18

Deluxe Exchange 2018 (DX18) in Boca Raton last month was packed with exclusive, thought-provoking content, innovative solutions to industry issues, and dialogue that helped attendees navigate their day-to-day priorities and long-term business transformations. DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth. It was all…

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02/22/2018

Data Analysis and Machine Learning Causing Evolution in Direct Marketing

Direct marketing can get a bad rap, even in the banking industry, which, according to the Data & Marketing Association (DMA), is still the heaviest user of it. We’ve even heard from clients and prospects who have the perception that consumers don’t like it or that it’s not effective anymore. More and more consumers are…

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01/19/2018

Understanding the State of Audience Data for Marketers in 2018

Are you a marketing professional who is confused and maybe a little overwhelmed by the juggernaut of big data and how it’s being used for customer acquisition, retention, or cross-selling? You’re not alone. Audience data is fundamentally changing the marketing landscape, but it’s still all brand new. Data analytic experts are in high demand because…

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12/28/2017

Recap of 2017: Sharing Our Top Five Blogs From the Year

Well, the end of the year is quickly approaching which is a great time to recap another great year for our blog. I just wrapped up my fifth year of being editor of the blog and I am excited about some of the changes we’ve seen this year. We did a reorganization of the existing…

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12/07/2017

Forbes, Faster Payments, and FinTech: Cutting-Edge Banking Topics at Deluxe Exchange 2018

Hundreds of movers and shakers in the banking industry will mix, mingle, and get up to speed on the latest industry topics when Deluxe Exchange (aka DX18) takes place in Boca Raton, Florida, Feb. 5-7. The annual banking conference sponsored by Deluxe Financial Services attracts leading treasury management, retail banking, and marketing executives from across…

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11/09/2017

Best Practices for Branch Surveys Customers Will Want to Take

Nearly everyone has at least one childhood memory of doing something silly or pointless simply because everyone around you was doing it. In fact, YouTube is filled with these kinds of videos … there is even a channel dedicated to it, FailArmy. They post their “fails of the week” which are all submitted by their…

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