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Posts by Mark Arnold

09/20/2018

Plugging Into Charities Can Drive Market Awareness

Most financial institutions are used to donation requests throughout the year from a large number of diverse and well-meaning charitable causes. Many contribute to a large number of these causes (which is not necessarily a negative thing). However, savvy financial institutions should look for some type of return on their charitable donations investment. This will…

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05/15/2018

Three Thoughts on Building Your YouTube Presence

Video is a critically important way many financial institutions reach out to both existing and potential consumers. As consumer content preferences change over time (people reading more but in smaller bites, such as Twitter, and video taking such a prominent place) marketers are increasingly tasked with driving more presence towards their video content platform. While…

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03/28/2018

Three Ways to Get the Most From Direct Mail

Admittedly, direct mail doesn’t rank as highly in most marketing campaigns as it did twenty years ago. However, direct marketing also has not gone the way of the dinosaur. If anything, the rise of email and digital communication has helped direct mail carve its own specialized niche (once marketers understand how it can be tied…

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11/21/2017

Four Tips to Boost Content Marketing

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or…

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10/31/2017

Look to New Tactics When Marketing to Younger Generations

Many financial institutions struggle to connect with young people. Often, it’s because they are still using the same methods that work for more mature audiences. That doesn’t work, because younger generations have different interests and spend their time doing different things than people older than them. Here are some tips and specific channels you should…

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09/02/2017

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

In recent years, there’s been a lot of talk in the banking industry about whether or not traditional advertising is worth the paper on which it’s printed. Some say digital is the only way to go. They say the financial services industry is a decade behind other industries with the move to digital marketing strategies…

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06/26/2017

Three Must-Haves for a Successful Onboarding Program

Onboarding – the process your bank or credit union uses to define your ongoing relationship with new customers or members – is a critical part of your marketing strategy. A comprehensive onboarding process gives financial institutions a great deal of control over that relationship starting with the initial enrollment of a product or service. A…

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