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Posts by Hallie Williams

04/10/2018

Hurdles to Building a World-Class Marketing Organization (Hint: It’s all about data)

Building a world-class marketing organization is the goal for any financial institution, but it isn’t easy to achieve, especially now. As consumer expectations rise and the financial landscape itself shifts in the wake of all the new martech available to us, financial institutions need to take a long, careful look at their marketing teams to…

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03/13/2018

Lending Signals: Powerful Tools to Find and Target Consumers for Loans

Last week, I fired up an app on my phone and while using it, a message popped up. Nordstrom was having a sale on Ted Baker suits, I was intrigued … and they knew I would be because they know what I like. This is the new norm for businesses today, data is changing the…

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02/27/2018

Measurement of ROI Still Biggest Challenge in Bank Marketing

The toughest challenge for bank marketers this year continues to be the measurement and attribution of their marketing efforts — proving return on investment, in other words — according to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, which you can now download for free from our website (a $495 value). The DBR…

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