Business<br />
Insights that<br />
drive results


Insights that
drive results


Lending Signals: Powerful Tools to Find and Target Consumers for Loans

Last week, I fired up an app on my phone and while using it, a message popped up. Nordstrom was having a sale on Ted Baker suits, I was intrigued … and they knew I would be because they know what I like. This is the new norm for businesses today, data is changing the…

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Learnings from the Main Stage at DX18

Deluxe Exchange 2018 (DX18) in Boca Raton last month was packed with exclusive, thought-provoking content, innovative solutions to industry issues, and dialogue that helped attendees navigate their day-to-day priorities and long-term business transformations. DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth. It was all…

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Measurement of ROI Still Biggest Challenge in Bank Marketing

The toughest challenge for bank marketers this year continues to be the measurement and attribution of their marketing efforts — proving return on investment, in other words — according to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, which you can now download for free from our website (a $495 value). The DBR…

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Data Analysis and Machine Learning Causing Evolution in Direct Marketing

Direct marketing can get a bad rap, even in the banking industry, which, according to the Data & Marketing Association (DMA), is still the heaviest user of it. We’ve even heard from clients and prospects who have the perception that consumers don’t like it or that it’s not effective anymore. More and more consumers are…

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What Toy Stores Can Tell Banks about AI’s Influence on Future Customer Expectations

Artificial intelligence really is a double-edged sword, isn’t it? Our society views this technology with equal parts fear and fascination. Using machine-learning algorithms to analyze the unique genetic make up of a cancerous tumor and predict the best drug therapies is fascinating. But headlines that claim robots will steal a good chunk of jobs in the…

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The 5 Most Useful Types of Analyses for Account Acquisition

Marketing today is all about targeting prospective customers in direct mail, email, and even through digital channels like social media and online advertising. Sure, there are still financial institutions using the old spray and pray techniques of the 80s and 90s, but relevance is key to effective marketing today. Just like ineffective onboarding leaves a…

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Using Data Analytics to Drive Lending Opportunities in a Rising Rates Environment

Times are changing for lending organizations, and it’s not by their choice. With the Federal Reserve raising rates last year by a quarter-point three times in six months, and more increases planned for 2018, the lending environment is rapidly changing for banks, credit unions, and other lending organizations. The status quo isn’t good enough. What…

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