Business<br />
Insights that<br />
drive results


Insights that
drive results


The Right Way to Draft Your 2017 Marketing Plan and Budget

I have seen many financial institutions’ marketing budget and marketing plan in my day, and I’m often amazed at the thought process that goes into them. They run the gamut from extremely complex to entirely too vague. Some banks and credit unions just automatically give their marketing department the same number of marketing dollars every…

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The new realities of fraud post-EMV adoption

No one in the banking industry thought EMV adoption was going to entirely eliminate payments fraud, but many people probably hoped it would at least stem the tide. However, if we’ve learned anything from life in a post-EMV world, it’s this: fraud is forever, and fraudsters keep getting smarter and more creative. Fraud personally reminds me…

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Is the Banking Industry Finally Ready to Explore Intrapreneurship?

Recently, Fortune reported on Citigroup’s creation of Citi FinTech, a skunkworks organization within Citi aimed at taking on FinTech challengers by mimicking many of the tactics that have made the banking industry disruptors so very successful to this point. Anyone outside the financial services industry may well wonder what the excitement is about; after all, big companies…

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Marketing is About Signals: How data influences all channels

In financial services, it’s very tempting for marketers to think of their activities in terms of channels. In fact, some of you might be tasked with being an expert in one of them which means you have a singularly threaded focus and goal. Each channel has its own idiosyncrasies, its own processes, its own KPI’s,…

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Advertising Compliance Basics for Financial Institutions

by Susan Eilefson As a financial institution, your organization promotes your banking products and services through the use of commercial advertising and mass marketing techniques. Banking organizations are subject to a myriad of rules, regulations, and statutes governing how and what is communicated about these products and services. At best, ensuring that your financial institution…

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The Economics of Trickle Down Compliance

In September 2008, the United States was experiencing not only the roll up to a Presidential election but experienced an economic crash now described as The Great Recession, or the Financial Crisis. Media headlines focused on the greed of Wall Street, and the excesses of the big banks that were too big to fail. The…

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Segmentation Lessons from an Ancient Roman Fruit Vendor

In your eagerness to stay on the leading wave of the digital transformation, is your bank sacrificing power for speed? Big data has the potential to help financial institutions create customer experiences that are meaningful, relevant and engaging on an individual level. But if you homogenize your use of digital channels and treat all your…

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