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Business
Insights that
drive results

03/20/2017

Three ways to use signals for customer retention

Consumers have more options — and more ways to search for them — than ever before. While this was once reserved for consumable products like a smart watch player or a new pair of shoes, consumers are exploring financial products, such as HELOCs and auto loans, in new ways. Thanks to many of the alternative…

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03/17/2017

Mobile Emerges with the Most Power to Drive Loyalty

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. They want added value, and loyalty programs excel at…

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03/16/2017

Bankers Respond with Optimism to Trump-fueled Uncertainty

Review and possibly repeal Dodd-Frank. Reinstate Glass-Steagall. Defang the Consumer Financial Protection Bureau. Review, revise and possibly abandon global trade agreements with an eye to retrenching U.S. interests. Since the inauguration, headline after headline has provided clues, hints, insights and speculation as to the Trump Administration’s next move regarding the banking industry. Whatever your political…

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03/15/2017

Is the New York Cybersecurity law a turning point?

The Ides of March is a historical reference to a turning point in world history with the shift in power in Roman history, following the assassination of Julius Caesar. That turning point triggered a civil war and the creation of the Roman Empire. Given the historical references of the Ides of March in world literature,…

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03/13/2017

The Truth About Data: Numbers Don’t Lie, But Everything Fluctuates

Data has always been an asset as valuable as cash in the banking industry. Technology and the emergence of big data have made it easier for financial institutions to use the volumes of information at their disposal in new ways. Financial institutions use data to drive a number of key decision-making processes, from who to…

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03/09/2017

Why the CFPB Thinks Your Data Stinks, and What You Must Do About It

How good is the data your financial institution shares with consumer reporting agencies — the same data other FIs may rely on when deciding whether to approve or decline consumers’ applications for second-chance checking accounts? Not good enough, according to the Consumer Financial Protection Bureau. Earlier in 2016, the CFPB sent out a compliance bulletin…

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03/08/2017

Tech Can Help Deliver the Humanized CX Consumers Want

No one wants to feel like just a number, not even when they’re dealing with an industry that lives and dies by numbers. Yet too often, bank customers feel like their satisfaction and financial well-being just aren’t that important to their primary financial institution. A Gallup survey found that more than a quarter of bank customers who had…

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