04/18/2018
When farmers struggle to make ends meet, the first step is to lower costs. It’s a simple matter of business sense and survival. In 2013, farm income peaked. Since then, a dramatic drop in commodity prices has brought the net farm income forecast down to just over half of what it was five years ago….
04/11/2018
When debit cards hit the streets in the ’90s, the mighty check saw its role in financial transactions diminish. Fewer and fewer retail outlets take checks these days, but they haven’t completely checked out, not by a long shot. They’ve just evolved and the latest data from the Federal Reserve might have some surprising results…
04/10/2018
Building a world-class marketing organization is the goal for any financial institution, but it isn’t easy to achieve, especially now. As consumer expectations rise and the financial landscape itself shifts in the wake of all the new martech available to us, financial institutions need to take a long, careful look at their marketing teams to…
03/28/2018
Admittedly, direct mail doesn’t rank as highly in most marketing campaigns as it did twenty years ago. However, direct marketing also has not gone the way of the dinosaur. If anything, the rise of email and digital communication has helped direct mail carve its own specialized niche (once marketers understand how it can be tied…
03/13/2018
Last week, I fired up an app on my phone and while using it, a message popped up. Nordstrom was having a sale on Ted Baker suits, I was intrigued … and they knew I would be because they know what I like. This is the new norm for businesses today, data is changing the…
03/07/2018
Deluxe Exchange 2018 (DX18) in Boca Raton last month was packed with exclusive, thought-provoking content, innovative solutions to industry issues, and dialogue that helped attendees navigate their day-to-day priorities and long-term business transformations. DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth. It was all…
02/27/2018
The toughest challenge for bank marketers this year continues to be the measurement and attribution of their marketing efforts — proving return on investment, in other words — according to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, which you can now download for free from our website (a $495 value). The DBR…