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Insights that<br />
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Business
Insights that
drive results

05/18/2017

SOC It To Me in 2017 – Preparing for the SSAE 18, Part II

My last blog, SOC it To Me in 2017 – Preparing for the SSAE 18 highlighted the changes and differences to the planning, scoping, and execution of an SSAE 18 engagement from the service organization’s point of view. For part II, I plan on sharing tips on the downstream implications to third party risk and the…

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05/12/2017

Rebuilding Bank Customer Trust After Fraud

Fraud continues to grow, and consumers know it. In fact, they’re downright afraid of the prospect of fraud and identity theft. When it occurs, bank customers want to know who’s responsible. If they can’t assign blame elsewhere, they’re likely to hold their financial institution responsible and switch banks, a new study from Carnegie Mellon University…

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05/11/2017

Breaking Through Noise: How Financial Marketers Can Be Heard

Branding is everywhere. From billboards on the highway to jumbotrons in sporting arenas, from park benches and public bathrooms and from clothing lines to tattoos, consumers are exposed to thousands of brands with thousands of marketing messages every day. With all that marketing noise, is there really a way for individual brands to be heard?…

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05/10/2017

4 Things You Should Definitely NOT Do At This Year’s Shareholder Meeting

Mega-banks go to great lengths to prepare for annual shareholder meetings because — let’s face it — if someone is angry over a scandal, policy change, acquisition or new CFO, a forum of a few hundred investors and the media is a great place to air their grievances. These banks hire a battalion of professionals…

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05/05/2017

How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. Sixty percent of financial marketers worry about establishing ROI, 53 percent are concerned how much they should allocate to digital marketing channels, and 62 percent wonder how much to…

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05/02/2017

SOC it To Me in 2017 – Preparing for the SSAE 18

Last year, I published a blog called SOC it 2 Me in 2016 regarding understanding the types of external assurance audits, including a comparison of SOC 1 and SOC 2 engagements. Post the transition from the “SAS 70” era and a few cycles of SOC 1, SOC 2, and SOC 3 engagements; the Auditing Standards…

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05/01/2017

Blockchain and Banks: What’s in Store for 2017 and Beyond

“Blockchain will do to the financial system what the Internet did to media.” — Harvard Business Review “Around 80% of banks are developing their own blockchain technology.” — ValueWalk “Blockchain will be used by 15% of big banks by 2017.” — Fortune Google the phrase “blockchain and banks” and you’ll get more than half a million results, many…

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