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Business
Insights that
drive results

04/20/2017

Are HSA Opportunities an Emerging Source of Potential Revenue for FIs?

With the March 24 withdrawal of the American Health Care Act, it’s anyone’s guess what will happen next in healthcare reform. The Trump administration and top Congressional Republicans have indicated they’ll return to the issue, but until something else takes its place, the Affordable Care Act remains in effect. Health savings accounts are a significant…

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04/19/2017

Combating Ransomware: Back Up, Patch Up, Catch Up

By Eugene Bekker, Chief Security Officer, EZShield Ransomware, the computer malware designed to hold your devices and files ransom, can pose a huge threat to your company. Once a device is infected, it only takes a few seconds for a ransom note to display —demanding payment in exchange for a key to unlock your system….

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04/13/2017

What Retail Marketers Know and Banks Should Learn

What can banks learn from the retail sector? And how can they apply those lessons to create a value-building customer experience? During a recent Banking Exchange Roundtable, a group of industry experts, including Deluxe’s own Kesna Lawrence, pondered that question. “There’s a lot that banks can learn from retailers,” says Lawrence, chief data scientist at…

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04/12/2017

Do Private Student Loans Hold Opportunity for Community Banks?

By 2025, nearly 20 million students will be enrolled in college and university undergraduate programs, according to the National Center for Education Statistics. They’ll come from all over the country and internationally, from all walks of life, to study a staggering array of subjects. And virtually all of them will have one thing in common: They’ll…

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04/07/2017

Balancing Loyalty Program Costs and Rewards to Create a Win-Win for Banks and Customers

A loyalty program should be a win-win for both consumers and the brand that fields the program. However, that’s frequently not the case. Too often, programs tip too far in favor of one party or the other. A program that delivers more benefit to the brand than customers will soon lose members. Meanwhile, one that…

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04/04/2017

Vendor Relationships May Be the Key to Better Tech

Fast, easy, relevant and seamless — that’s what customers expect from their financial institutions. Of course, not everyone is getting that experience right now, and banks of all asset sizes are turning to technology to help them meet customer expectations. In fact, 70 percent of financial institutions surveyed by American Banker said they plan to spend more…

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03/28/2017

Writing Copy Consumers Will Read

Words matter. They matter when you speak them, and they matter when you write them. That’s especially true when you write them down for consumers to read. As much as you would like to believe your customers or members are reading everything you write, they’re not. The truth is they may not be reading anything…

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