Deluxe <br />
Acquisition

Deluxe
Acquisition

New checking customers are scarce. We’ll help you attract and win more of them.

Becoming a customer’s primary financial institution begins with the checking account. All other products — credit cards, car loans, mortgages — flow from that anchor relationship. Competition for these accounts is fierce. That’s why Deluxe partners with you on inventive ways to execute targeted, multi-channel prospecting that leads to the new account holders you want.

Acquiring new customers is costly

acquisition-statsStudies have shown that it is six to seven times more costly to acquire a new customer than to retain an existing customer. To maximize your investment, focus on acquiring the right types of account holders — in the most efficient manner — upfront.

Deluxe customer acquisition solutions

Most financial institutions lack a repeatable, efficient and effective program to acquire profitable new accounts.

As a result, they overspend time, effort and money. Deluxe offers solutions to help you find and acquire your ideal account holders, right when you need them.

Acquisition Programs
Acquisition Programs

Reach prospects in the best way, at the best time, through the best channel.

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New Account Screening
New Account Screening

Leverage powerful analytics to select targets and increase your return on investment (ROI).

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A roll-up-our-sleeves attitude that achieves results

"It’s a fine line in managing the balance between regulatory requirements a bank would have, the revenue growth and expense of new account opening and balancing the fraud protection that we have here at Clay County Savings Bank. With Deluxe Detect, they offer us the new account verification program that we most need to be ensured that not only are we following regulations, but also knowing that we have the proper information from the customer."

Debbie Coker Senior Vice President, Clay County Savings Bank

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"I think the challenge for all marketers is to keep their tactics relevant as people get used to them. I appreciate that Deluxe Marketing Services is looking at our marketing with a keen eye and helping us stay ahead of our competition."

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